About
Lawrence

With over two decades of broad and deep consumer insight experience in leadership roles for global Tech and FMCG brands (Samsung, HTC, Coca-Cola), I am now helping start-ups as well as more established organisations to build a customer-centric culture, develop their own insights capabilities, and to harness the power of understanding people to drive competitive advantage.

In addition to scoping and carrying out consumer research and insights projects designed to drive action, I also provide advisory services, coaching, public speaking and moderation.

I am also proud to be a judge for the prestigious AURA Insight awards.

Consumer insights expert.

With over two decades of broad and deep consumer insight experience in leadership roles for global Tech and FMCG brands (Samsung, HTC, Coca-Cola), I am now helping start-ups as well as more established organisations to build a customer-centric culture, develop their own insights capabilities, and to harness the power of understanding people to drive competitive advantage.

  • "Working with Lawrence has been a game-changer for Nuvio and our team."

    Niall Sankey - Co-founder & CMO - Nuvio Recovery

  • "He has a deep understanding of the market and the needs of consumers, and he is able to translate this knowledge into innovative products and services."

    Giuliano Ghidini, HTC.

  • "I have had wonderful and memorable period of time working with Lawrence when I led a group focusing on MDE (Multi Device Experience)."

    Hokyu Choi - Corporate Vice President, Samsung.

  • "Since implementing his recommendations, we’ve seen a 20% increase in our customer base and a significant uplift in our campaign ROI"

    Co-founder & CMO, Nuvio Recovery.